Marketing Futures is an initiative formed to shape the marketers of tomorrow. The concept aims to bringing in international expertise, experience and examples of today and tomorrow’s marketing communications to smart marketers in Bangladesh. Focusing on marketing communications and its adoption of technologies, digital tools and integrated planning and storytelling, Marketing Futures has set out to become a platform which will provide training, workshops, seminars, brand consultancy and social learnings in Bangladesh.
The platform will be headed by Co-Founder and Chairman, Dave McCaughan; with Partners, Zulfiqar Ahmed, Muneer Ahmed, Taslim Ahmed and Co-Founder and Partner, Faiyaz Ahmed.
ICE Business Times caught up with the two Co-Founders of Marketing Futures to hear about their vision for future marketers of Bangladesh.
Link to full Article: ibtbd.net/changing-the-way-marketing-moves-forward/
As an ex-librarian Dave loves to leave references for further reading. Here are a selection of articles and posts you might find of interest.