Mongolian Adventures

Ghengis Khan, rich lamb stew, incredibly cheap cashmere sweaters. Go on, what else comes to mind of when you think of Mongolia? How about a truly professional and interesting market research conference. Well last week in Ulan Baatar that is what we got.
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The APRC (Asia Pacific Research Committee) brings together 12 MR industry bodies from 11 Asia Pacific countries and last week near 350 marketers and researchers, including over 60 from all parts of Asia and beyond gathered in UB for it’s annual conference. In it’s brief history of a little over a decade one of the defining features of the APRC is it’s organising top level international speakers at events held in important, but often over looked locations for conferences like this. Places like Xian, Auckland and now Mongolia’s capital.

Read more at:http://www.greenbookblog.org/2017/10/20/mongolian-adventures/