PURPOSE DRIVEN COMPANIES : very worthy, just ask Konosuke : footnotes in media, marketing and people
" why is this company necessary?"
" and the answer - that the enterprise exists to benefit people and improve society - should be the same for all businesses that are involved in supplying goods and services. A manager who fails to recognise this purpose of management will never be truly successful"
makes sense right ? certainly the trend of the last year or two to talk about "purpose built companies" and the need to "give back" and "do good" suggests businesses are aware of the need to be a good citizen. marketing gurus talk a lot of the need for a brand to be driven by a greater purpose to in some way help society.
as always nothing new.
unpacking books in a new apartment always reminds us of treasures that have slipped our mind. if you really want a great book on management and brand building go read " Konosuke Matsushita : His life and management philosophy". Yes that would be the Matsushita who built one of the world's biggest technology brands ( and it's foreign names like National, Panasonic etc ). Lot's wisdom from the 1970s. He was a real guru.
As an ex-librarian Dave loves to leave references for further reading. Here are a selection of articles and posts you might find of interest.