Marketing Futures is an initiative of Ideamax Creatives limited. It is a platform which is all about shaping marketing success for Bangladesh businesses by bringing the global best practice to the market through workshops and seminars that provide real experiences, real exercises, real advice from globally experienced practitioners.
Not just speeches … real interaction, real participation, real learning!
Marketing Futures is an initiative to shape marketers for tomorrow to face the challenges that we cannot comprehend today. This will be done by bringing in international expertise, experience, and examples of today and tomorrows marketing communications to smart marketers in Bangladesh. Focused on marketing communication and it’s adoption of technologies, digital tools, integrated planning, and storytelling, Marketing Futures is the platform providing leading-edge training programs, workshops, seminars, brand consultancy and social learning. Recently, it organised Research Futures, a workshop event for marketers. ICE Business Times was a partner
THE ALLEGORY OF MAKING COMMERCE MAGIC
Could you detail the emergence of storytelling and the connections it makes?
Well, storytelling is nothing new of course. It is literally as old as recorded history and way beyond that. Storytelling in business has been used in all civilisations. Of course, as with most modern marketing techniques, the versions of storytelling we use in marketing really took off in the European Renaissance. That is when we saw the massive use of the times best storytellers commercially hired to tell stories on behalf of businessmen and political leaders. Most of the great artists of the time were hired to create stories that influenced audiences about the power, influence, strength of those sponsors.
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As an ex-librarian Dave loves to leave references for further reading. Here are a selection of articles and posts you might find of interest.