The Tokyo Olympics are upon us. Controversial. Debated. Not wanted by the great majority of Japanese according to most polls. The over-arching debate has been, of course, will it be worthwhile. A classic case of the intersection of people, brands, and media. So being a BIBLIOSEXUAL I thought it appropriate to dig in to how the Games would affect the image of Japan and especially its brands. So, Part 1: I did a deep dive into the view a few key SE Asia countries and the rest of the world had of Japanese Brands before the Games. Then in a month I will revisit and see if there is much change. To begin, Japanese Brands are still doing fine. Download PDF below to read full article:
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As an ex-librarian Dave loves to leave references for further reading. Here are a selection of articles and posts you might find of interest.
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