Is it me or does the passing of big seasonal celebrations bring both disappointment and relief? I love the festivities, the food and mood, but don’t really want it to go on all the time.
A bit like the advertising of the season. It has become part of Christmas, Ramadan and Chinese New Year to look forward to what brands can do. But I am sure we don’t really want that all the time.
Like the season itself they are too full of emotion, formality and an expectation to be great all the time. Now I know many readers of Mumbrella like to heckle the paucity of originality in CNY advertising. Every year, we hear: “Where is the John Lewis of Asia?”
Read More At:www.mumbrella.asia/2019/02/the-verdict-on-the-chinese-new-year-ads-of-2019-why-is-fun-such-a-rare-commodity
As an ex-librarian Dave loves to leave references for further reading. Here are a selection of articles and posts you might find of interest.