How about this for value : 30 plus entertaining 40 minute podcasts that will bring you up to date with many of the key issues in marketing, insight exploration, understanding your marketplace and all things related to market research.
Want to know more about :
- How the one child generation of China is maturing as new parents
- How semiotics works and why smart marketers use it more
- The real story behind brand awareness and the Ehrenberg-Bass Institutes world leading research into effectiveness
FREE podcasts with some of the worlds leading marketing thought leaders
In 2016 Kevin Gray (Tokyo based data genius) and I (Bangkok based storyteller and 30+ year market research user and initiator) decided to start a series of podcasts where we go 2on1 with a world leading thinker to discuss key marketing / marketing research issues.
Scan the list , pitch a subject and open the link. Great for commuting!
We aim to bring you a monthly easy to listen to hit of what matters to marketers and their agencies.
Want to know more about :
- How the one child generation of China is maturing as new parents
- How semiotics works and why smart marketers use it more
- The real story behind brand awareness and the Ehrenberg-Bass Institutes world leading research into effectiveness
FREE podcasts with some of the worlds leading marketing thought leaders
In 2016 Kevin Gray (Tokyo based data genius) and I (Bangkok based storyteller and 30+ year market research user and initiator) decided to start a series of podcasts where we go 2on1 with a world leading thinker to discuss key marketing / marketing research issues.
Scan the list , pitch a subject and open the link. Great for commuting!
We aim to bring you a monthly easy to listen to hit of what matters to marketers and their agencies.
Below are the links to the MR Realities Podcast Series with the name of the guest for each episode:
*Note list is newest to oldest
*Note list is newest to oldest
"Myths and Misunderstandings about UX" (Michaela Mora)
"The Future of the MR Industry" (Travyn Rhall)
"Real Answers for Real Problems; How Businesspeople Can Really Help" (Alastair Gord)
"MR in Africa: Adventures and Misadventures" (Andrew Johnson)
"How To Sell Reality Using Semiotics" (Rachel Lawes)
"Making Healthcare Research Better" (Graeme Read)
"Current MR Trends: Which will Thrive and Which will Fizzle?" (Bob Lederer)
"How to Sell Reality Using Semiotics" (Rachel Laws)
"Communicating Insights" (Lucy Davison, Keen as Mustard)
"From Facts To Fiction" (Rickie Khosla)
"Marketing Heresies" (Jenni Romaniouk)
"Using Games and Gamification in Market Research" (Betty Adamou)
"Making a Difference" (Kristin Luck, Luck Collective)
"The Role Of Surveys In Today's MR" (Jonathan Deitch, P2Sample)
"The Grumpy Innovator on MR" (Costas Papaikonomou)
"What is Really Trending?" (Simon Chadwick)
"The Biggest thing Missing in Market Research Today" (Ron Sellers)
"Myths and Misconceptions about China" (Shaun Rein, CMR)
"Advertising Research: How We Got Here, Where Are We Going?" (Joe Plummer, Sunstar Americas Foundation)
"How Marketing Researchers Can Be Better Buyers of Marketing Research" (Mark Earls, Herd Consultancy)
"Marketing Mix Modeling: What's It All About?" (Professor Mike Hanssens, UCLA)
“Healthy Researching in India" (Previn Shekar)
"Real Survey Tips for Real marketing researchers" (Annie Pettit)
"Shopper Research: What it all about" (Mike Anthony)
"Shiny New B.S. is Still B.S." (Steve Needel)
"Ethnography: Making Meaning from the Mundane" (Gordon Milne)
"New MR Tech We Can't Ignore" (Leonard Murphy)
"Where Behavioral Economics Fits in the Customer Insight Landscape" (Bri Williams)
"Market Research in 2025" (Ray Poynter)
"How to Choose the Right Online Qual Method?" (Jennifer Dale)
"Social Media: Promises, Challenges and the Future" (Raoul Kübler)
"Conjoint Analysis: Making It Work For You" Part 1 (Terry Flynn)
"Conjoint Analysis: Making It Work For You" Part 2 (Terry Flynn)
"AI: Reality, Science Fiction and the Future" (Mei Marker)
"Is There Too Much Gloom and Doom About MR?" (David McCallum)
"When Everyone is a Single Child??" (Kevin Lee)
"Thinking Mistakes Marketers Make" (Terry Grapentine)
"When Bringing Technology To MR Is No Longer About Being MR Driven" (Greg Armshaw)
"Tips for Marketing Researchers, Young and 'Old'" (Professor John Roberts)
"Semiotics: The Problem Child of Qualitative Research" (Sue Bell)
"The Coming Deluge of Analytics Malpractice" (Randy Bartlett)
"Will You Still Need Me? Marketing to Seniors" (Professor Florian Kohlbacher)
"Data Science Uses, Excuses and Abuses" (Eric King)
"Data, Analytics and Decisions: Rhetoric versus Reality" (Professor Koen Pauwels)
"The Future of the MR Industry" (Travyn Rhall)
"Real Answers for Real Problems; How Businesspeople Can Really Help" (Alastair Gord)
"MR in Africa: Adventures and Misadventures" (Andrew Johnson)
"How To Sell Reality Using Semiotics" (Rachel Lawes)
"Making Healthcare Research Better" (Graeme Read)
"Current MR Trends: Which will Thrive and Which will Fizzle?" (Bob Lederer)
"How to Sell Reality Using Semiotics" (Rachel Laws)
"Communicating Insights" (Lucy Davison, Keen as Mustard)
"From Facts To Fiction" (Rickie Khosla)
"Marketing Heresies" (Jenni Romaniouk)
"Using Games and Gamification in Market Research" (Betty Adamou)
"Making a Difference" (Kristin Luck, Luck Collective)
"The Role Of Surveys In Today's MR" (Jonathan Deitch, P2Sample)
"The Grumpy Innovator on MR" (Costas Papaikonomou)
"What is Really Trending?" (Simon Chadwick)
"The Biggest thing Missing in Market Research Today" (Ron Sellers)
"Myths and Misconceptions about China" (Shaun Rein, CMR)
"Advertising Research: How We Got Here, Where Are We Going?" (Joe Plummer, Sunstar Americas Foundation)
"How Marketing Researchers Can Be Better Buyers of Marketing Research" (Mark Earls, Herd Consultancy)
"Marketing Mix Modeling: What's It All About?" (Professor Mike Hanssens, UCLA)
“Healthy Researching in India" (Previn Shekar)
"Real Survey Tips for Real marketing researchers" (Annie Pettit)
"Shopper Research: What it all about" (Mike Anthony)
"Shiny New B.S. is Still B.S." (Steve Needel)
"Ethnography: Making Meaning from the Mundane" (Gordon Milne)
"New MR Tech We Can't Ignore" (Leonard Murphy)
"Where Behavioral Economics Fits in the Customer Insight Landscape" (Bri Williams)
"Market Research in 2025" (Ray Poynter)
"How to Choose the Right Online Qual Method?" (Jennifer Dale)
"Social Media: Promises, Challenges and the Future" (Raoul Kübler)
"Conjoint Analysis: Making It Work For You" Part 1 (Terry Flynn)
"Conjoint Analysis: Making It Work For You" Part 2 (Terry Flynn)
"AI: Reality, Science Fiction and the Future" (Mei Marker)
"Is There Too Much Gloom and Doom About MR?" (David McCallum)
"When Everyone is a Single Child??" (Kevin Lee)
"Thinking Mistakes Marketers Make" (Terry Grapentine)
"When Bringing Technology To MR Is No Longer About Being MR Driven" (Greg Armshaw)
"Tips for Marketing Researchers, Young and 'Old'" (Professor John Roberts)
"Semiotics: The Problem Child of Qualitative Research" (Sue Bell)
"The Coming Deluge of Analytics Malpractice" (Randy Bartlett)
"Will You Still Need Me? Marketing to Seniors" (Professor Florian Kohlbacher)
"Data Science Uses, Excuses and Abuses" (Eric King)
"Data, Analytics and Decisions: Rhetoric versus Reality" (Professor Koen Pauwels)
