Age. Experience. Lot’s of stories. You get to a point in life when these three inevitably mean people start asking for advice. Maybe for the wrong reasons, maybe just to be nice, maybe because they are desperate for advice. I am sure any of you who have reached a certain birthday or level of professional standing will have been asked for “magic elixir’s”. Someone comes up to you after you have given a presentation or chaired a meeting or been part of a brainstorming session and … “wow that was interesting, how did you get started in this” or “how do you know that?” or “I am just starting out, what books do you suggest I read?” or something similar.
Maybe it is because I spent the first decade of my working life as a librarian, or because I have been talking about the idea behind the word and decided to call my consultancy Bibliosexual but that last question pops up a lot. Or probably it is just that people like to have bibliographies of books they can say they have read when they are asked the same question. Whatever the reason, I have indeed been asked many times for suggested books to read. And inevitably who ever asks gets a couple of surprises. Because my reading has been eclectic and catholic and random. The ideas that have helped form the basis of my knowledge of marketing, market research, insights development, and strategy planning come less from textbooks and more from reading that has allowed me to (maybe) see the world in a broader way.
Read More At: https://www.researchworld.com/framing-thinking-6-books-that-made-a-difference/
As an ex-librarian Dave loves to leave references for further reading. Here are a selection of articles and posts you might find of interest.