Currently based in Bangkok, David McCaughan, Chief Strategy Officer at Ai. Agency has spent the last three decades working across the Asia Pacific leading strategic planning and in senior management roles with McCann, one of the world’s largest advertising and communication companies. Earlier he started his own consultancy, Bibliosexual in 2015.
Dave joined McCann in 1986 in his native Sydney where he built the Strategic Planning function and subsequently, since 1995 has been based in Bangkok, Hong Kong, Tokyo and then Hong
Kong again leading regional strategy and communication campaign development for clients including Coca-Cola, General Motors, L’Oreal, Hawley & Hazel, MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson & Johnson and many others.
He has an extensive history of working on the implications of media changes, how society is influenced by and influences them. Amazingly still seen as an Asian thought leader on youth marketing ( despite the hair) he is also leading key initiatives into understanding the aging markets of Asia.
In Bangladesh, Dave is the Co-Founder of Marketing Futures, Initiative of Ideamax Creatives Limited.
In an interview for Leadership Lens, an ICE Business Times original, the advertising maverick talks about the future of market research and what the brand managers of tomorrow should really focus on.