NEW LIFE BUILDERS
For over 30 years Dave has been tracking the over 60 populations of Asia Pacific. Starting in the 1990's he came to realise that people from around 60 start building new lives that are looking forward to the next few decades and discovering what they can do, how they will fill their time, what they can explore and what they need to do to enjoy and build the next stage of life. This was and is news to marketers and business people who too often see people 60 to 100+ as the past instead of focusing on them as the future given that all demographic studies show that this is the fastest growing age groups in nearly every country.
For so many of our community members walking away from full time employment is not the end of an era but rather the beginning of a new chapter.
An opportunity to focus on the things they like doing, that uses their skillset to make a difference. It's also an opportunity to do different things. The much discussed Great Resignation is less about people not wanting to work and more about working in a way that works for them. In this week's newsletter Dave McCaughan discusses the difference between retirement and retryerment. Read the full article Here
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December 2023
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