NEW LIFE BUILDERS
For over 30 years Dave has been tracking the over 60 populations of Asia Pacific. Starting in the 1990's he came to realise that people from around 60 start building new lives that are looking forward to the next few decades and discovering what they can do, how they will fill their time, what they can explore and what they need to do to enjoy and build the next stage of life. This was and is news to marketers and business people who too often see people 60 to 100+ as the past instead of focusing on them as the future given that all demographic studies show that this is the fastest growing age groups in nearly every country.
Thanks to my friend khalid hasan at ResInt Canada for publishing this special edition journal focused on my favourite topic #newlifebuilders and the importance of focusing on the biggest, fastest growing market in the world ... people over 65. great articles from Philip Kotler Marketing Group Aki Kubo Kim Walker Catherine Rickwood PhD and many other great authors from India, Japan, Australia, USA, SE Asia Take a look at page 40 where I explain what New Life Builders is all about
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December 2023
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